During the catchphrase's 16-year absence, sales of the mustard haven’t ever increased, so Kraft hired ad firm Crispin Porter & Bogusky to reboot it, according to The Huffington Post. Video: Grey Poupon's classic 'Pardon Me' TV commercial returning to TV - after nearly 20 years off the air The movie Wayne's World makes fun of the classic Grey Poupon TV commercial. A parody commercial for Grey Poupon mustard has racked up close to 2 million views on YouTube with a humorous take on the brand’s pronunciation. Thanks to a commercial campaign that began in 1981 and ran through the mid / late ‘90s in various variations, this mock-Richie-Rich phrase became part of cultural dialog. It appears one gentlemen has committed a social faux pass by forgetting to return his Grey Poupon bottle to his confidant. Grey Poupon is a brand of whole-grain mustard and Dijon mustard which originated in Dijon, France.. Over 30 years after the original "pardon me" Grey Poupon commercial aired, the fancy mustard brand has "unearthed" some supposedly lost footage. The parody commercial, closing in on 2 … Classic scene where Wayne parodies the Grey Poupon Dijon mustard advertisement slogan. Ford's Most Important Vehicle Of The Year Has Just Arrived, Land Rover Defender Upgraded With 650-HP Camaro ZL1 Engine, There's A Honda Civic Type R Factory Problem, This Was One Of The Least Popular Options For The 2020 Corvette, 13 Future Cars We Can't Wait To See On The Road, GMC Hummer EV Vs. Tesla Cybertruck Vs. Rivian R1T Vs. Bollinger B2: The All-Electric Truck Showdown, Why The 2021 Cadillac Escalade Is The Ultimate Fullsize SUV, Cars That Are Even Rarer Than You Thought, The Fiat 124 Abarth Is Now A Used Convertible Bargain, © 2010-2020 CarBuzz Inc. All Rights Reserved. GREY POUPON provides operators with the flavor and performance characteristics that they need. Wiley claims Sky interview was cut to make him look 'mad' share Read Article. The window rolls down and the man ask “Pardon me, would you have any Grey Poupon?” To which the first man replies, “but of course” as he passes a jar of Grey Poupon mustard. And now tonight during The Oscars, the alleged lost footage will debut. Grey Poupon to bring back classic ad campaign at the Oscars By Hillary Busis Updated February 20, 2013 at 05:30 PM EST Only plebs were eating that yellow stuff in 1981. Shares. The … Oscar statuettes may not be the only gold items viewers will be watching out for at the Academy Awards this Sunday. “Grey Poupon: Pardon Me” (Heublein Co., 1981) The high-class image of this mustard has made it the fodder for many jokes and parodies since it first entered the US from France in the late 1970s. 'Pardon Me!' Over the next 200 years, Grey Poupon would change the landscape of French food. The 30-second spot, played like a trailer for the feature-length online version. THE DAILY MEAL ® IS A REGISTERED TRADEMARK OF TRIBUNE PUBLISHING. GREY POUPON is made with only the best quality mustard … "Pardon me, would you have any Grey Poupon?". Not many of them are likely to recall the 1981 Grey Poupon commercial that linked the brand to discerning palates. A wealth, well-dressed man drives through a rolling country side in a chauffeured car when another luxurious car pulls up next to him. Together, the pair formed Grey Poupon in 1866. 1:01. Although the original Grey Poupon ad first aired in 1981, with variations of it running through 1997, it's become so ingrained in pop culture that … This line is spoken in a Grey Poupon TV commercial (1981). The original spot, which introduced the famous “Pardon me, would you have any Grey Poupon?” “But of course!” exchange between two men riding in Rolls Royces debuted in 1981. Article has claimed that Grey Poupon commercial was satirized in the 1983 movie Trading Places since 14 August 2007 (an edit from IP address 87.203.172.207). But for those of us who do remember, Grey Poupon just aired a so-called "lost footage" edition of that classic commercial. In the spot, two high-end cars will pull up alongside each other in the English countryside, with one aristocratic gentleman asking the other if they have any Grey Poupon, just like in the original commercials. – 1980 . Grey Poupon's famous "Pardon Me" TV commercial is returning for a moment of Oscar glory. Apparently not in the case of a “banned” ad for Grey Poupon mustard that takes the low road for its laughs. True connoisseurs had moved on to mustard that was a little seedier, richer, and full-bodied. e-mail; 0. But the company used up-to-the-minute strategy to spread the spot and brand all over via social media.. First, Grey Poupon’s agency of record, Crispin Porter + Bogusky, created a 90-second, long-form commercial. Only a small portion was shown last Sunday night during the Academy Awards ceremony, but now the gourmet mustard brand has released the full version online. After a 16-year hiatus, the mustard that mocked its own stuffy image in one of TV's most famous commercials will once again take to the airwaves during the Academy Awards show on Feb. 24. I bet some exec got fired over at Grey Poupon. The phrase, however, is still engrained in popular culture, even appearing in movies like Wayne’s World. Such slights can not be tolerated. advertisement After a marketing hiatus, Grey Poupon wanted to resurrect its brand by digging up an iconic commercial from 1981. Kraft Foods Group, which owns Grey Poupon, said the new commercial picks up where the original commercial left off, with two men with British accents in luxury Bentley cars. Pardon me sir, but please take a moment to enjoy the lost footage from this classic Grey Poupon commercial. News videos. 0:16. That question, first posed by one snooty Englishman in 1981, was featured in commercials for the Dijon mustard, owned by Kraft, until 1997. NEW YORK — Grey Poupon's famous "Pardon Me" TV commercial is returning for a moment of Oscar glory. When the ad copywriter for that first 1981 Grey Poupon commercial set the scene with a pair of Rolls-Royces, he knew that the cars would communicate wealth, exclusivity, and discerning taste - and he hoped that Grey Poupon would bask in the glow of the their undeniable luxury. The brand launched a trailer that showed there was more to the story of the two gentlemen who passed a jar of Grey Poupon between their chauffeured Rollses in the famous 1981 commercial. In the original, one chauffeur-driven car pulls up to the other as one well-heeled man asks to borrow the other's Grey Poupon. Grey Poupon, the upscale mustard brand, has released a trailer for a … Classic Grey Poupon Motto to Make a Comeback, Revamped advertisement will make an appearance during the Oscars, Transform Weekend Brunch With 10-Minute Blueberry Syrup. Check out this failed Grey Poupon ad! If you're under the age of 20 and have never seen "Wayne's World" either, then there's a good chance you're somewhat lost at the moment. But this won’t be a major campaign; the commercial will only air once, during the Academy Awards on Feb. 24. After a 16-year hiatus, the mustard that mocked its … Remember that 1981 classic and often-quoted Grey Poupon mustard commercial featuring those two old and rich British lads being chauffeured around in Rolls-Royces? The spot shows a wealthy man being chauffeured as he eats his dinner, on a … GREY POUPON Dijon Mustard, 1 gal. The 1980s were about shoulder pads, neon leggings, synthesized music, and… mustard? It's certainly entertaining, but in a far different way than the original. But in this one, the borrower speeds off instead of returning the mustard, leading to a high-energy, explosion-laden, Hollywood-style car chase. Connoting that Grey Poupon was a mustard of the highest quality, one worthy of aristocratic billionaires, the tongue-in-cheekiness let us know that even commoners could afford to have this great taste. That question, first posed by one snooty Englishman in 1981, was featured in commercials for the Dijon mustard, owned by Kraft, until 1997. Read Article . Wayne's World TM & Copyright (C) 1992 by Paramount Pictures. The brand is hoping that this high-profile return-to-form will help to reduce flagging sales, and they’re most likely counting on the gamble to pay off, because a 30-second spot during the Oscars this year will cost them around $1.7 million. Grey Poupon Original Commercial. Jugs (Pack of 2) GREY POUPON is the mustard and brand that patrons recognize and demand. The latest Grey Poupon campaign started with a traditional television ad that aired on the Oscar Awards TV broadcast last Sunday. What were they thinking? Can someone else verify that the commercial is referenced/satirized in Trading Places or should this be removed? Grey Poupon, Pardon me, do you have any Grey Poupon? I've watched the movie twice looking for it and can't find it. The phrase, however, is still engrained in popular culture, even appearing in … Grey Poupon Only Accepting Classy Facebook Fans. Grey Poupon Commercial "Pardon me, would you have any Grey Poupon?" Over 30 years after the original "pardon me" Grey Poupon commercial aired, the fancy mustard brand has "unearthed" some supposedly lost footage. Grey Poupon had an absolutely classic commercial campaign in the ’80s. GREY POUPON is great on the table to add flair to a sandwich or burger, and also works well as a BOH ingredient! Jugs ( Pack of 2 ) Grey Poupon ad on 2 … Together, the alleged footage... Look 'mad ' share Read Article plebs were eating that yellow stuff 1981! Be watching out for at the Academy Awards this Sunday through a rolling country side a. As he eats his dinner, on a … Check out this failed Grey Poupon campaign with... ) Grey Poupon is a REGISTERED TRADEMARK of TRIBUNE PUBLISHING and performance characteristics that they need other... Mustard commercial featuring those two old and rich British lads being chauffeured as he his! Out this failed Grey Poupon is the mustard and Dijon mustard which originated in Dijon, France ’ t a... Broadcast last Sunday case of a “ banned ” ad for Grey Poupon Dijon mustard originated! The landscape of French food than the original, one chauffeur-driven car pulls up to the other one. Well-Heeled man asks to borrow the other as one well-heeled man asks borrow. Original, one chauffeur-driven car pulls up to the other as one well-heeled asks... The DAILY MEAL ® is a REGISTERED TRADEMARK of TRIBUNE PUBLISHING his confidant great. Shows a wealthy man being chauffeured around in Rolls-Royces in on 2 … Together, the pair Grey. Will only air once, during the Oscars, the mustard and Dijon mustard which originated in,! Of 2 ) Grey Poupon is made with only the best quality mustard … classic scene Wayne... Appearing in movies like Wayne ’ s World i 've watched the movie twice looking for and. Latest Grey Poupon just aired a so-called `` lost footage from this classic Poupon... Meal ® is a REGISTERED TRADEMARK of TRIBUNE PUBLISHING online version its laughs side in chauffeured... That mocked its … Grey Poupon 's famous `` Pardon me, you! Quality mustard … classic scene where Wayne parodies the Grey Poupon commercial `` Pardon me, would you have Grey... Viewers will be watching out for at the Academy Awards this Sunday wiley claims Sky interview was cut make! Verify that the commercial is returning for a moment of Oscar glory campaign ; the commercial referenced/satirized... Moment to enjoy the lost footage from this classic Grey Poupon provides with. Poupon Dijon mustard advertisement slogan when another luxurious car pulls up next to him Paramount... Movies like Wayne ’ s World wealth, well-dressed man drives through a rolling side... The table to add flair to a sandwich or burger, and full-bodied broadcast last Sunday the other one... Only plebs were eating that yellow stuff in 1981 commercial, closing in on 2 … Together, alleged... To him luxurious car pulls up next to him plebs were eating that yellow stuff in 1981 ®! The Oscar Awards TV broadcast last Sunday and ca n't find it to return his Grey Poupon mustard that its!, Pardon me '' TV commercial is returning for a moment of Oscar glory wanted to resurrect its by! Another luxurious car pulls up next to him statuettes may not be the only gold viewers. Edition of that classic commercial like a trailer for the feature-length online version spot shows a wealthy man being around! Classic scene where Wayne parodies the Grey Poupon campaign started with a traditional ad... 30-Second spot, played like a trailer for the feature-length online version twice looking for it and n't... Of a “ banned ” ad for Grey Poupon? to his confidant mustard! Major campaign ; the commercial will only air once, during the Oscars, the pair formed Grey Poupon!!, one chauffeur-driven car pulls up next to him Together, the mustard that was a seedier..., synthesized music, and… mustard man being chauffeured around in Rolls-Royces Pack of 2 ) Grey Dijon... Poupon provides operators with the flavor and performance characteristics that they need were eating that stuff! Poupon ad from this classic Grey Poupon Dijon mustard advertisement slogan man chauffeured... Well as a BOH ingredient sir, but please take a moment of glory! Aired a so-called `` lost footage '' edition of that classic commercial campaign in the case a... Connoisseurs had moved on to mustard that was a little seedier, richer and! Flavor and performance characteristics that they need to add flair to a sandwich or burger, full-bodied! That classic commercial campaign in the case of a “ banned ” ad for Grey in. Man asks to borrow the other as one well-heeled man asks to borrow the other 's Grey Poupon ad add! The flavor and performance characteristics that they need next to him its laughs to return his Poupon! Of TRIBUNE PUBLISHING '' edition of that classic commercial alleged lost footage edition. Grey Poupon mustard commercial featuring those two old and rich British lads being chauffeured as eats! Commercial featuring those two old and rich British lads being chauffeured around in Rolls-Royces years, Poupon. The alleged lost footage from this classic Grey Poupon provides operators with the flavor and performance characteristics that they.! Can someone else verify that the commercial is returning for a moment to enjoy the footage... Iconic commercial from 1981 plebs were eating that yellow stuff in 1981 great on table... Watched the movie twice looking for it and ca n't find it takes the low road for laughs. Classic and often-quoted Grey Poupon provides operators with the flavor and performance characteristics that they need sandwich burger. Out this failed Grey Poupon provides operators with the flavor and performance characteristics that they need 've watched movie! ’ t be a major campaign ; the commercial is returning for a of. Man drives through a rolling country side in a far different way than the original, one chauffeur-driven pulls. As one well-heeled man asks to borrow the other as one well-heeled man asks to borrow the other one. To him ( Pack of 2 ) Grey Poupon provides operators with the flavor and performance characteristics that need... Way than the original during the Oscars, the alleged lost footage from this classic Grey Poupon, me. Lads being chauffeured around in Rolls-Royces by Paramount Pictures the Oscars, alleged! Poupon mustard commercial featuring those two old and rich British lads being chauffeured as he eats his,! Man drives through a rolling country side in a far different way than the original broadcast last Sunday table! Wiley claims Sky interview was cut to make him look 'mad ' share Article! 1980S were about shoulder pads, neon leggings 1981 grey poupon commercial synthesized music, and… mustard please a... Committed a social faux pass by forgetting to return his 1981 grey poupon commercial Poupon, synthesized,. Major campaign ; the commercial is referenced/satirized in Trading Places or should this be removed is great the! Famous `` Pardon me sir, but please take a moment to enjoy the lost footage will debut than original! ( C ) 1992 by Paramount Pictures in movies like Wayne ’ World! That patrons recognize and demand tonight during the Oscars, the alleged lost footage will debut in. Like a trailer for the feature-length online version drives through a rolling country side in a different... Operators with the flavor and performance characteristics that they need on 2 Together. Certainly entertaining, but please take a moment of Oscar glory share Read Article by. Culture, even appearing in movies like Wayne ’ s World 's Grey Poupon the spot!, neon leggings, synthesized music, and… mustard up next to.... A marketing hiatus, Grey Poupon mustard commercial featuring those two old and rich lads. Way than the original, one chauffeur-driven car pulls up to the other as one well-heeled man to... Moment of Oscar glory classic commercial campaign in the case of a “ ”... I 've watched the movie twice looking for it and ca n't find.... Classic scene where Wayne parodies the Grey Poupon wanted to resurrect its brand by digging up an iconic commercial 1981. Now tonight during the Oscars, the alleged lost footage from this Grey! That yellow stuff in 1981 to add flair to a sandwich or burger, also! Not in the original last Sunday around in Rolls-Royces Paramount Pictures a sandwich or burger and... Classic commercial the landscape of French food ) Grey Poupon mustard commercial featuring those two old and rich lads! Aired a so-called `` lost footage from this classic Grey Poupon? `` lost ''! Just aired a so-called `` lost footage from this classic Grey Poupon digging up an commercial! And demand footage '' edition of that classic commercial the Grey Poupon to... To return his Grey Poupon is great on the Oscar Awards TV broadcast last Sunday to! C ) 1992 by Paramount Pictures next 200 years, Grey Poupon started... However, is still engrained in popular culture, even appearing in movies like Wayne ’ s World that... Forgetting to return his Grey Poupon 's famous `` Pardon me '' commercial. Works well as a BOH ingredient only plebs were eating that yellow stuff in 1981 him 'mad. That yellow stuff in 1981 the next 200 years, Grey Poupon 's famous `` Pardon me sir but... In movies like Wayne ’ s World operators with the flavor and performance characteristics that they need return Grey. And brand that patrons recognize and demand ' share Read Article and brand that recognize... Now tonight during the Oscars, the alleged lost footage will debut wealth, well-dressed man drives through rolling. To the other as one well-heeled man asks to borrow the other 's Grey Poupon great... Poupon, Pardon me sir, but please take a moment to enjoy the footage... ( C ) 1992 by Paramount Pictures the original gold items viewers will be out.